

Can you start right away?
It’s possible, but not likely. I pride myself on paying close attention to my current clients and their ongoing projects. Taking on too much work at once will adversely affect the end result and deadline. However, do not be afraid to ask. I will be more than happy to review the proposal.
What’s involved in the design process?
In regards to the wide scope of services I provide, the process depends on the nature of the work proposed. However, to give an overall scope of how it will work here is a general brief: Estimate proposal > Conceptual creative meeting to discuss and plan client needs > Initial design concepts for review > Actual design stage > Review of final proof > Edit and review of corrections/revisions > Job wrap-up upon client satisfaction and approval.
What exactly do I receive when you send initial design ideas?
I will normally send clients either a JPEG, or a PDF file with the examples shown over a number of pages. PDF’s are the most universally funtional type of document for this need. JPEGs serve a functional purpose for single page items.`
What filetypes do you provide?
Branding/identity items (lgogos, business card, letterhead, etc) will generally be Adobe Illustrator (.ai), or Encapsulated PostScript (.eps). The brandmark will be in vector format, which means it can be scaled to any size necessary without loss of quality. From either of these files, and with the proper software, the client will be able to create any other filetype necessary (.jpg, .png, .gif, etc.). Print advertising, catalog/brochure items and other print work will usually be print-ready high resolution PDFs. Multi-media style presentations will usually be exported as Quicktime movies.
Do you create style guides for your brand identities?
Providing a style guide is certainly an option, and is dependent upon individual client needs. If only one person is responsible for using the design, a style guide is much less important than if the client is a 500 person strong organisation. Guides are supplied as a PDF file, and can be from a single page in length to upwards of 10 pages. They contain usage instructions, such as colour codes, minimum reproduction size, correct page positioning and isolation areas.
